What and How Digital Marketing “You Can DO”? is the digital marketing being the future of Pakistan?

What and How Digital Marketing “You Can DO”? is the digital marketing being the future of Pakistan?

There are plenty of thoughts that we think about when we hear or ask about Digital Marketing. There are so plenty of articles to describe What is Digital Marketing but most of these are not perfect and narrow.

Let’s me and you try to describe it.

Digital Marketing is constructed by two words Digital & Marketing. Digital means electronic technology that generates, processes, and stores data in the form of Positive and Negative forms. Marketing stands for research, analyze, promote, selling, and distribute goods and services to satisfy and accumulate our customers.

We have to use the latest appearing technology like the internet for our marketing purpose that will be called Digital Marketing. You can advertise with the help of digital channels such as social media, mobile applications, emails, web applications, search engines, websites, or any new digital.

In other words, digital marketing is any type of marketing product and service that holds electronic devices and now in these days, small even large businesses start doing digital marketing in front of their best customers and clients.

Is digital marketing being the future of Pakistan?

Out of the field of Information Technology if we specifically mention digital marketing in Pakistan because digital marketing is growing and in demand all around the world. We can see that yes Pakistan has seen a high startup and development in this field as compared to the previous stated of it.

With many digital marketing companies in Pakistan starting to get settled the need to learn and have advancement in this field has increased more. You are a freelancer, a recent graduate, or a producer this field is welcoming members from all backgrounds and communities.

The most common being the SEO marketing in Pakistan and the outbound call centers specially designed for these purposes.

Though there are many certified and uncertified digital marketing companies in Pakistan being ready the government will surely come up with a plan for the better. The major target marketing for these companies in the United States of America (USA), the United Kingdom (UK), Australia, and Canada. However, one major point of concern for digital marketers and digital marketing companies in the payment modules. With PayPal not being officially operational in Pakistan, many barriers and issues are arising. Thought many registered firms have come up with a reliable alternative while the others working on the opposite line, the government has to think seriously about this.

Pakistan has all the potential to be as one of the top forces in this field if and only if the Government of Pakistan and Imran Khan look into it carefully and sincerely. From the top bloggers in Pakistan to the freelancer communities everyone is available to be of help in this field for Pakistan.

Whether you are looking for social media marketing companies in Pakistan or SEO services companies in Pakistan you can find the best of the best at affordable rates without any trouble. If you are interested in individual services, then clearly that can also be found across Pakistan.

There are many reliable and known institutions and companies in Pakistan that offers digital marketing courses in Pakistan as a diploma or short courses. However, a complete degree as compared to other fields like the Business Administration, Sciences, Arts, and many others is yet to be offered by any college or university.

You'll find out the complete Digital Marketing in 2020 report for Pakistan but read on below for the main headlines.

Internet users in Pakistan

There were 76.38 million internet or social media users in Pakistan in January 2020.

The number of internet users in Pakistan increased by 11 million 17 percent Addition between 2019 and 2020.

Internet infiltration in Pakistan stood at 35 percent in January 2020.

Social media users in Pakistan

There were 37.00 million internet or social media users in Pakistan in January 2020.

The number of users of social media in Pakistan increased by 2.4 million between April 2019 and January 2020.

Social media infiltration in Pakistan stood at 17 percent in January 2020.

Mobile connections in Pakistan

There were 164.9 million mobile users in Pakistan in January 2020.

The number of mobile users in Pakistan increased by 9.6 million between January 2019 and January 2020.

The number of mobile users in Pakistan in January 2020 was correspondent to 76 percent of the total population.

Social Media marketing statistics in Pakistan, August 2020

Facebook 90.21%

 Twitter 5.5%

Pinterest 2.08%

YouTube 1.4%

Instagram 0.72%

LinkedIn 0.03%

We will talk about the future of Digital Marketing in Pakistan as a Career and Business in both ways of view;

Digital Marketing Job Opportunities in Pakistan

The bulk of Digital marketers in Pakistan are earning money 10 times better than the people who have been working in other fields of jobs. Everything is getting replaced by Digital and AI, and Digital Marketing is the layer of both things, and currently is in high demand because every business wants to gain access to the Digital World.

Becoming a Digital Marketing Specialist in Pakistan

For Businesses, they can appoint Digital Marketing professionals to grow their strategy on Content Marketing, Email Marketing, SEO, SMO, SEM, SMM, or Mobile Marketing.

From a career point of view, you can twist in the mentioned areas in Digital Marketing above to land yourself a great job in the industry.

Types of Digital Marketing

1) Online Digital Marketing

a) SEO

b) SEM

c) Social Media Marketing

d) Affiliate Marketing

e) E-Mail Marketing

2) Offline Digital Marketing

a) Radio Marketing

b) Television Marketing

c) Phone Marketing


1) SEO (Search Engine optimization)

SEO is the process of growing website viewers by optimizing your website. while people search for something in the search engine, SEO enables the optimized website to appears on the first page. It drives traffic to your website.

1. Example: If you are searching the term "laptops online" in google, the organic results are displayed on the first page is an optimized website (i.e.) SEO. The mediums you can use in social media marketing are:

a. Facebook

b. Instagram

c. Snapchat

d. LinkedIn

e. Pinterest

f. Twitter

2) SEM (Search Engine Marketing)

SEM is the process of driving traffic to the website by the paid Ads in search engines. If someone clicks the ads the charge must be paid by the website owner to google by Google AdWords. It is helpful to create attention to your business.

Example: If you are searching the term digital Marketing on google, the Paid results are displayed on the first page by Search Engine Marketing

3) Social Media Marketing

Social Media Marketing is the process of using social media as a tool to grow viewers or to start a business. Social Media Marketing includes posts or content on Facebook, Twitter, LinkedIn, Instagram, and many others. The ads on Facebook and twitter are paid, it also includes ads (i.e.) a person with n number of followers on social media is paid to post about the company's product or service.

There are two types of social media marketing, 

paid marketing (promotes pages or groups with money).

Free marketing (via posts or comments on public groups and public pages).

And each of these social media has a different system or method of how to market. Nowadays social media can play a huge role in the development process of any organization or organization.

For example:

A good relationship is created with each other.

Feedback is available on all types of products or services. Because of this rapid response, we can easily determine the error of our product or service.

We can discuss any issues with each other. And if anyone has a question about something, we can answer it directly.

4) Affiliate Marketing

Affiliate Marketing is the type of marketing in which a commission is earned by recommending the product to others. It involves referring the product to others by sharing it on blogs, social Media Platforms, or websites. The affiliate marketing earns commission when someone makes purchases through the unique link.

5) E-Mail Marketing

E-Mail Marketing is an effective marketing strategy in which mails are sent to the customer to promote your business. It is efficient for your wallet and it is the best way to engage with your customer.

Example: check your email you have promotion mails.


1) Radio Marketing

Radio marketing is simply the ads that you hear in the middle of the radio shows. The company pays for the ads to the radio station. It is used to build brand publicity in the locality.

2)Television Marketing

Television ads are the most popular ads that we know. It is about relaying sales pitch in a limited time period. It is more expensive than other promotions and also it creates a huge impacting people. The man's use is to gain demand for the product.

3) Phone Marketing

Phone or mobile marketing is any advertising activity that promotes any business by the mobile device. It includes phone calls, SMS, MMS, and Push notification. SMS is a common communication channel used in mobile marketing.

Benefits of Digital Marketing:

1. Website services:

This is the biggest advantage of digital marketing that if you want to get more natural viewers to your website, then it is possible only through digital marketing. In this, you can bring a good number of viewers by doing SEO or both free and paid methods of your website.

2. Research on the opponent:

With the help of some tools in digital marketing, you can research your opponent that they are following which digital marketing actions which you can also use and go higher them, then digital marketing has a great advantage.

3. Global Scope:

Digital marketing is the only channel with which you can globally increase the power of your business and reach the overall audience by marketing your product online and this will benefit your business tremendously.

4. Make Brand expense:

Every company wants to make their business a brand by marketing online and everyone wants to make a different identity online, so you can take your business forward in a short time through digital marketing and you can create a brand value of your own.

5. Low price:

This is the biggest power of digital marketing that if you market your business properly and with good strategy, then you can earn a lot of profit in less time and less cost.

Digital marketing is a low price and less time marketing source with the help of which business can be increased. It manages good and direct goodwill between the seller and the customer. Digital marketing is a unique discovery of modernity. So use it well and apply it effectively and ethically.

6. It is a global Channel

Digital marketing allows you to take your business anywhere in the world. Never before has the internationalization of the company been so simple and so cheap. You can position your brand and your products or services without geographical or temporal limitations. It doesn't matter that you preside over a large corporation or have a small business.

7.  It is segmental

You have enormous possibilities of market segmentation to focus all efforts on the target audience you want to reach (and not a very high number as it happens with traditional media).

An offline marketing strategy does not have many segmentation possibilities. Apart from some decisions like choosing the TV channel or radio station and the time of your ad, you can't do much more.

Digital marketing allows you to target people of a certain age, with a specific level of education, specific lifestyle habits, and much more. The targeting capacity of the target audience is such that you can carry out different campaigns for each profile.


The importance of marketing on the Internet is increasingly important for the company. there are more chances you can run digital marketing products easily in 2020.  In more important, online marketing has become the main focal point for most companies as they look to reach customers online and grow sales.